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Provider: Cloudflare Inc, 101 Townsend Street, San Francisco, California 94107, USA.
Purpose: Content Delivery Network
Category: Technically Required
Recipient: USA
Data processed: IP Address, Website Visit Details
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Legitimate interest, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000GnZKAA0&status=Active
Website: https://www.cloudflare.com/
Further information:
https://www.cloudflare.com/security-policy
https://www.cloudflare.com/application/privacypolicy/
On our website, the service Cloudflare is used as a so-called content delivery network (CDN) as well as a security service.
A CDN is a service that helps to deliver content from our website, especially large media files such as images, faster with the help of regional servers connected via the Internet. Delivering content through servers near you reduces the average loading time of a website.
Cloudflare offers both web optimization and security services. Cloudflare does this by blocking threats and limiting misuse of server resources and bandwidth. Our website is significantly more powerful and less vulnerable to spam or other attacks thanks to Cloudflare.
Cloudflare uses cookies and processes data of the users of our website.
If a user calls up our website, requests are routed via Cloudflare's server. In this process, statistical access data about the visit to our website is collected.
The access data include:
This data helps Cloudflare in particular to detect new threats and to ensure a high security standard for the operation of our website.
The data is processed to maintain the security and functionality of the CDN and to optimize our loading times. The use of cookies by Cloudflare is done for security reasons to ensure the trustworthiness of an end device and is absolutely necessary for the security function.
Cloudflare keeps data logs only as long as necessary and this data is deleted within 24 hours in most cases. However, there is information that Cloudflare keeps indefinitely as part of its permanent logs in order to improve Cloudflare's overall performance. However, this data is not personal and is anonymized by Cloudflare.
We use cookies to make our website as user-friendly and functional as possible for you. Some of these cookies are stored on the device you use to access the site.
Cookies are small packages of data that are exchanged between your browser and our web server whenever you visit our website. They do not cause any damage and are used solely to recognise website visitors. Cookies can only store information provided by your browser, e.g. information that you have entered into your browser or that is available on the website. Cookies cannot execute code and cannot be used to access your terminal device.
The next time you access our website using the same device, the information stored in the cookies can then either be sent back to us (“first-party cookie”) or to a web application of third party to whom the cookie belongs (“third-party cookie”). The information that is stored and sent back allows each web application to recognise that you have already accessed and visited the website using the browser on your device.
Cookies contain the following information:
We classify cookies in the following categories depending on their purpose and function:
Depending on the storage period, we also divide cookies into session and persistent cookies. Session cookies store information that is used during your current browser session. These cookies are automatically deleted when the browser is closed. No information remains on your device. Persistent cookies store information between two visits to the website. Based on this information, you will be recognized as a returning visitor on your next visit and the website will react accordingly. The lifespan of a persistent cookie is determined by the provider of the cookie.
The legal basis for using technically necessary cookies is our legitimate interest in the technically fault-free operation and smooth functionality of our website. The use of statistics and marketing cookies is subject to your consent. You can withdraw your consent for the future use of cookies at any time. Your consent is voluntary. If consent is not given, no disadvantages arise. For more information about the cookies we actually use (specifically, their purpose and lifespan), refer to this Privacy Policy and to the information in our cookie banner about the cookies we use.
You can also set your web browser so that it does not store any cookies in general on your device or so that you will be asked each time you visit the site whether you accept the use of cookies. Cookies that have already been stored can be deleted at any time. Refer to the Help section of your browser to learn how to do this.
Please note that a general deactivation of cookies may lead to functional restrictions on our website.
On our website, we also use so-called local storage functions (also called "local data"). This means that data is stored locally in the cache of your browser, which continues to exist and can be read even after you close the browser - as long as you do not delete the cache or data is stored within the session storage.
Third parties cannot access the data stored in the local storage. If special plug-ins or tools use the local storage functions, you are informed within the description of the respective plug-in or tool.
If you do not wish plug-ins or tools to use local storage functions, you can control this in the settings of your respective browser. We would like to point out that this may result in functional restrictions.
Provider: Liidio Oy / Leadfeeder, Keskuskatu 6 E, 00100 Helsinki, Finland.
Purpose: Generating leads simultaneously with Google Analytics
Category: Marketing
Recipient country: Finland
Data processed: IP Address, User Data
Data subjects: Users
Technology: JavaScript call, Cookies
Legal basis: Consent
Website: https://www.leadfeeder.com/
Further information:
https://www.leadfeeder.com/privacy/
Opt-out: https://privacycockpit.dealfront.com/
On our website, the service Dealfront is used to generate leads simultaneously with Google Analytics.
Dealfront accesses the list of website visitors' IP addresses provided by Google Analytics in the evaluation and links the list of IP addresses with information about the companies that can be found on the Internet under these IP addresses. Due to the shortening of the IP addresses of the website visitors already carried out within the scope of Google Analytics, a direct personal reference is not established. Only company visitors can be assumed.
Dynatrace, a service of Dynatrace LLC, 1601 Trapelo Road, Suite 116, Waltham, MA 02451, USA, provides insight into the performance of the respective web application and the user's navigation on the website. Dynatrace collects data such as W3C timings, button clicks, link clicks, JavaScript errors, browser types, and geographic regions. This helps to improve the respective offers and to solve functional problems.
To the privacy policy of Dynatrace: https://www.dynatrace.com/company/trust-center/
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC (USA).
Purpose: Web Analytics, Performance Measurement, Conversion Tracking, Collection of Statistical Data
Category: Statistics
Recipients: EU, USA
Data processed: IP Address, Website Visit details, User Data.
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.google.com
Further information:
https://policies.google.com/privacy
https://safety.google/intl/en/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out where exactly Google data centers are located: https://www.google.com/about/datacenters/locations/
On our website, we use the functions of the web analysis service Google Analytics to analyze user behavior and to optimize our website. The reports provided by Google are used to analyze the performance of our website and to measure the success of possible campaigns via our website.
Google Analytics uses cookies that enable an analysis of the use of our website.
Information about the use of the website such as browser type/version, operating system used, the previously visited page, host name of the accessing computer (IP address), time of server request are usually transmitted to a Google server and stored there. We have concluded a contract with Google for this purpose.
On our behalf, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. According to Google, the IP address transmitted by your browser is not merged with other data from Google.
We only use Google Analytics with IP anonymization activated by default. This means that the IP address of a user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by a user's browser within the scope of Google Analytics is not linked to other Google data.
During the website visit, the user behaviour is recorded in the form of so-called events. These can represent the following:
furthermore, the following is recorded:
The processing of this data is essentially done by Google for its own purposes such as profiling (without our ability to influence).
The data about the use of our website is deleted immediately after the end of the retention period set by us in each case. Google Analytics gives us a default of 2 months for the retention period of user and event data, with a maximum retention period of 14 months. This retention period also applies to conversion data. For all other event data, the following options are available: 2 months, 14 months, 26 months (Google Analytics 360 only), 38 months (Google Analytics 360 only), 50 months (Google Analytics 360 only). We will choose the shortest storage period that corresponds to our intended use. You can ask us at any time for the retention period currently set by us.
The deletion of data whose retention period has been reached takes place automatically once a month.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC (USA)
Purpose: Personalized Advertising, Conversion Tracking, Remarketing, Campaign Performance Measurement
Category: Marketing
Recipients: EU, USA
Data processed: IP Address, Website Visit details, User data
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.google.com
Further information:
https://policies.google.com/privacy
https://safety.google/intl/de/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out where exactly Google data centers are located: https://www.google.com/about/datacenters/inside/locations/
On this website, the Google Ads service is used for the purpose of advertising our products and services. Google Ads is Google's in-house online advertising system.
It is important for us to know whether an interested visitor ultimately becomes our customer. To be able to measure this, there is the so-called conversion tracking. Furthermore, we would like to be able to address visitors to our website again and in a targeted manner. We achieve this through so-called remarketing (retargeting).
Google Ads serves both conversion tracking and remarketing, i.e. we can see what happened after you clicked on one of our ads. In order for this service to work, cookies are used and visitors are sometimes included in remarketing lists in order to be served only with certain advertising campaigns.
This is done by means of a pseudonymous identification number (pID), which the browser of a user receives and is assigned to him. This pID enables the service to recognize which ads have already been displayed to a user and which have been called up. The data is used to serve ads across websites by enabling Google to identify the pages visited by the user.
Our goal is that the offer of our website through the use of Google Ads targeted to those visitors who are actually interested in our offer. The data from conversion tracking allows us to measure the benefit of individual advertising measures and optimize our website for our visitors. Conversion can be measured through the use of cookies.
The information generated is transferred by Google to a server in the U.S. for evaluation and stored there. A transfer of data by Google to third parties only takes place due to legal regulations or in the context of commissioned data processing. Under no circumstances will Google link data of a user with other data collected by Google.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC (USA)
Purpose: Launching Tools and Plugins
Category: Technically Required
Recipients: EU, USA (possible)
Data processed: IP Address
Data subjects: User
Technology: JavaScript Call
Legal basis: legitimate interest, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.google.com
Further information:
https://policies.google.com/privacy
https://safety.google/intl/en/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out where exactly Google data centers are located: https://www.google.com/about/datacenters/locations/
The Google Tag Manager service is used on our website.
The Tag Manager is a service that allows us to manage website tags via an interface. This allows us to include code snippets such as tracking codes or conversion pixels on websites without interfering with the source code. In doing so, the data is only forwarded by the Tag Manager, but neither collected nor stored. The Tag Manager itself is a cookie-less domain and does not process any personal data, as it serves purely to manage other services in our online offering.
When the Google Tag Manager is started, the browser establishes a connection to Google's servers. These are mainly located in the U.S. Through this, Google obtains knowledge that our website was called up via the IP address of a user.
The Tag Manager ensures the resolution of other tags, which in turn may collect data. However, the Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags that are implemented with the Tag Manager.
In the process of hosting our website, we store all data related to the operation of our website. This is necessary for enabling operation of our website. Therefore, we process this data on the legal grounds of our legitimate interest in optimising our website. To provide access to our website, we use the services of web hosting providers, to whom we supply the aforementioned data within the context of contractual processing.
Provider: HubSpot Ireland Limited, 1 Sir John Rogerson's Quay, Dublin, Ireland, Parent Company: HubSpot, Inc (USA).
Purpose: Web Analytics, Tracking, Lead Generation, Customer Service
Category: Marketing
Recipient: USA
Data processed: IP Address, Website Visit Details, User Data
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000TN8pAAG&status=Active
Website: https://www.hubspot.com/
Further information:
https://legal.hubspot.com/privacy-policy
https://legal.hubspot.com/cookie-policy
On our website, we use the HubSpot service to carry out marketing activities. In this context, we use HubSpot for our own marketing, lead generation and customer service purposes.
These include email marketing, which governs the sending of newsletters as well as automated mailings, social media publishing and reporting, contact management such as user segmentation and CRM, landing pages and contact forms. HubSpot uses cookies to enable analysis of the use of our website. HubSpot evaluates the processed information (e.g. IP address, geographical location, type of browser, duration of visit and pages viewed) on our behalf so that we can generate reports about the visit and the pages visited. Information collected by HubSpot and the content of our website is stored on servers of HubSpot's service providers.
We offer various ways to get in touch with us on our website. Whenever you contact us, your information is used to process and handle your contact request in the course of fulfilling pre-contractual rights and obligations. To handle and answer your request it is necessary for us to process your data; otherwise we are unable to answer your request or only able to partially answer it. Your information can be stored in a database of customers and leads on the grounds of our legitimate interest in direct marketing.
We delete your request and contact information when your request has been definitively answered and there is no legally required time limit for storing this data prior to deletion (e.g. pursuant to a subsequent contractual relationship). This is usually the case when there is no further contact with you for three years in a row.
For technical reasons, particularly to ensure a functioning and secure website, we process the technically necessary data about accesses to our website in so-called server log files which your browser automatically sends to us.
The access data we process includes:
This data cannot be traced back to any natural person and is used solely to perform statistical analyses and to operate and improve our website while also optimising our site and keeping it secure. This data is sent exclusively to our website operator. The data is neither connected nor aggregated with other data sources. In case of suspicion of unlawful use of our website, we reserve the right to examine the data retroactively. This data processing takes place on the legal grounds of our legitimate interest in maintaining a technically fault-free and optimal website.
The access data is deleted within a short period of time after serving its purpose (usually within a few days) unless further storage is required for evidence purposes. In such cases, the data is stored until the incident is definitively resolved.
Within your visit to our website, we use the widespread SSL procedure (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser. You can tell whether an individual page of our website is transmitted in encrypted form by the closed representation of the key or lock symbol in the lower status bar of your browser. We use this encryption procedure on the basis of our justified interest in the use of suitable encryption techniques.
We also make use of suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorised access by third parties. Our security measures are continuously improved in line with technological developments and kept state-of-the-art.
Provider: Vimeo.com, Inc, 330 West 34th Street New York, New York 10001, USA, EU representative: RA Robert Niedermeier, DATA BUSINESS SERVICES GmbH & Co KG-Germany (Germany).
Purpose: Integration of Video Content, Collection of Statistical Data
Category: Statistics
Recipient: USA
Data processed: IP Address, Website Visit Details, User Data.
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent
Website: https://www.vimeo.com
Further information: https://vimeo.com/privacy
ATTENTION! Within the scope of this service, data transfer to the U.S. takes place or cannot be excluded. We would like to point out that as of July 10, 2023, the European Commission has issued an adequacy decision on the EU-US data privacy framework (Data Privacy Framework). Accordingly, organizations or companies (as data importers) in the U.S. that are registered in a public list under the self-certification option of the Data Privacy Framework provide an adequate level of protection for data transfers. Whether the specific provider of this service is already certified can be found here: https://www.dataprivacyframework.gov/s/participant-search
Videos from the Vimeo platform are integrated on our website.
If you call up the Internet pages of our online offer that are provided with a Vimeo plugin, a connection to the Vimeo servers is established and the plugin is displayed. This transmits your IP address to the Vimeo server, as well as the information which of our Internet pages you have visited. Furthermore, Vimeo stores information about which website a user uses the Videmo service and which activities he or she performs on our website. These activities include, among other things, session duration, bounce rate or on which button a user has clicked on the website with built-in Vimeo function. Vimeo may track and store these activities through the use of cookies or similar technologies.
If you are logged in as a member of Vimeo in the process, Vimeo assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your Vimeo user account before using our website.
Vimeo uses information to improve its own service and to communicate with the user in order to set its own targeted advertising measures.
The data remains stored by Vimeo until Vimeo no longer has an economic reason for storing it.
Provider: DataReporter GmbH, Zeileisstraße 6, 4600 Wels, Austria.
Purpose: Consent Management
Category: technically required
Recipient: EU, AT
Data processed: IP Address, Consent Data
Data subjects: Users
Technology: JavaScript call, Cookies, Swarmcrawler
Legal basis: Legitimate interest, consent (swarmcrawler to evaluate search results)
Website: https://www.datareporter.eu/
Further information: https://www.datareporter.eu/company/info
On our website, we use the Webcare tool for consent management. Webcare records and stores the decision of each user of our website. Our Consent Banner ensures that statistical and marketing technologies such as cookies or external tools are only set or started if the user has expressly consented to their use.
We store information on the extent to which the user has confirmed the use of cookies. The user's decision can be revoked at any time by accessing the cookie setting and managing the declaration of consent. Existing cookies are deleted after revocation of consent. For the storage of information about the status of the consent of the user, a cookie is also set, which is referred to in the cookie details. Furthermore, the IP address of the respective user(s) is transmitted to DataReporter's servers when this service is called up. The IP address is neither stored nor associated with any other data of the user, it is only used for the correct execution of the service.
With the help of Webcare, our website is regularly checked for technologies relevant to data protection. This investigation is only carried out for those users who have expressly given their consent (for statistical or marketing purposes). The search results of the users are evaluated by Webcare in an anonymous form and only in relation to technologies and used for the fulfillment of our information obligations. To start the Swarmcrawler technology, a request is sent to our servers and the IP address of the user is transmitted for the purpose of data transfer. Servers are selected which are geographically close to the respective location of the user. It can be assumed that for users within the EU, a server with a location within the EU will also be selected. The IP address of the user is not stored and is removed immediately after the end of the communication.
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC (USA)
Purpose: Integration of Video Content, Collection of Statistical Data
Category: Statistics
Recipients: EU, USA
Data processed: IP Address, Website Visit Details, User Data
Data subjects: Users
Technology: JavaScript Call, Cookies, Device Fingerprinting, Local Storage
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.youtube.com
Further information: https://www.youtube.com/intl/ALL_at/howyoutubeworks/user-settings/privacy/
https://policies.google.com/privacy
https://safety.google/intl/en/principles/
https://support.google.com/youtube/answer/10364219?hl=en
On our website, we use the YouTube service to embed videos.
We have activated the extended data protection mode on YouTube. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch a video. However, the disclosure of data to YouTube partners is not excluded by the extended data protection mode.
As soon as you start a YouTube video, a connection to YouTube's servers is established. This tells YouTube which of our pages you have visited. If you are logged into your YouTube account, you thereby enable YouTube to assign your surfing behaviour directly to your personal profile. This can be prevented by logging out of your account.
Furthermore, YouTube can save various cookies on your end device after starting a video or use comparable technologies (e.g. device fingerprinting). YouTube also uses the local storage on your end device. In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience and prevent fraud attempts
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